SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.
When the 5 digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.
All this process is carried down by mobile marketing agency that conducts this service that is bulk SMS. It is the most effective way of marketing, in order to reach the targeted customers. Sending message is the most easiest and affordable method to promote the goods and services of the company. Companies need to send bulk sms to introduce new products and services.
Why SMS Marketing?
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and SMS services is less than 7 seconds from send to receive. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
High Open Rate
Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read. When a subscriber feels that buzz in their pocket or hears that trill signaling a text message, they always look. In some cases, text messages are automatically opened, where emails aren’t. Subscribers have a choice to open your email.
High Conversion Rate
With SMS, there is an incredibly high rate of subscriber action. Whatever your SMS is – promotions or contests – there is more action taken compared to any other marketing or promotion strategies.
Unlike email, SMS doesn’t have to battle against spam or other email filters. If anything, SMS is more of a direct connection to your customer base than any other marketing strategy, and there aren’t any barriers.
Not only is an SMS campaign affordable for budgets of all shapes and sizes, but you’ll also see a healthy return on investment from SMS marketing.
Quick Feedback from Customers
Research shows that 31 percent of consumers will respond to a survey via smartphone. Brands can initiate surveys via SMS and receive results in relatively short amount of time. The average response time is less than six minutes.
Customer feedback is valuable information for businesses. This data helps the company improve its products. Customer feedback also helps the company learn more about market trends and gain a better understanding of what customers like and don’t like.