Most businesses either don’t have enough website visitors or are attracting the wrong type of traffic. This can happen if the site’s messaging is misaligned with the underlying business, or if the on page SEO has not been properly handled. To ensure adequate volumes of traffic that are required to generate a healthy flow of leads, you will benefit from a marketing system that provides a framework for content creation, tools for optimization and methods for content promotion.
Calls to Action – Building a call to action button should not require the services of a specialist to accomplish. Your marketing system should include a method to build inspirational graphic solutions that attract visitors to click through to landing pages and explore your offers. Beyond this, they should be smart enough to recognize the life cycle stage of a visitor and serve up an offer that aligns with this stage automatically
As time goes on, more vendors appear on the market with systems that do some of the above. Unfortunately, only a few come close to providing all of the features that are really needed and only one actually exceeds expectations. This is the vendor that we use (as you might imagine) and that’s Hubspot. If you’d like to know more about this state of the art tool suite, please click below.