Email Marketing is a kind of direct marketing. Basically, Email Marketing is a medium to communicate your message through electronic mail, regarding, the matter of fund, any commercial matter, etc. to your target audience or potential customers.
Email marketing can also be quite cost efficient. There is no need to involve multiple staff members or spend a lot of money on designing and printing. In fact, you can use email marketing to put effective copy in front of your customers for very little money, making email marketing an ideal tool for companies of all sizes, including startups.
Additionally, email marketing offers an incredible opportunity for tracking both sales as well as user engagement. Tracking information can include the number of people who opened your email, how many people clicked on a link contained within an email, number of spam complaints, how many people unsubscribed and the number of emails that were actually delivered.
Mobile email marketing
With everyone turning to smartphones and mobile devices to browse the Internet, this area of Internet marketing is becoming more important quickly. Over 20% of all emails are opened on a mobile device, so it’s important that they show up correctly. Test it out! Send your email to friends with an iPhone, iPad, Blackberry or Android, and see how the email shows up. If your email audience is unable to see your email on their phones, you’ve lost a large chunk of potential readers and buyers.
Opt-in email advertising
One of the many advantages to using the internet to grow your business is the high level of automation available. This automation is more evident with the use of emails to contact a large list of customers. In order to keep the email process clear of any accusations of spam you will need to use opt in emails.
When someone agrees to receive emails from you they are ‘opting in’ to your list or newsletter, that way they cannot blame you on spamming them by sending them unsolicited emails. When they visit your website they will be encouraged to sign up to your list. In order to get them to sign up you can offer them something of value such as a free report, or a mini-course. Whatever your incentive is you have to make sure it’s a good one or your visitors won’t sign up.
Email marketing boasts an incredible number of benefits that simply are not possible with many other forms of marketing. Compared to offline direct marketing, email marketing provides the ability to save both time and effort.